When you have SEO on your mind and are seeking an SEO professional then it is important to ensure that you obtain the proper solution, the very first time. Like any service enquiry, you need to a) communicate clearly the thing you need and b) make certain that you know what services are increasingly being offered, and what the expected results are going to be for the price. In a nutshell you need to make sure that both parties have the same expectations. “Website top of Google” is a vague comment to be made by either yourself or your supplier. “To rank on the very first page of the Google search results for [phrase X]” is a lot better: it’s very clear and can form an excellent objective for the SEO work going to be undertaken. However, you must be careful here too: if your potential SEO professional starts making guarantees about Google rankings, then that’s not good. Google itself states that no one can guarantee rankings in the Google search results. Identifying the keywords for that you want your website to rank in the Google search results is vital and this list should really be agreed by both parties. It now is easier to acquire a website ranking well on Google for more specific, targeted phrases (e.g. “seo sunshine coast”) than more generic phrases (such as “SEO”). As well as this you can find numerous technical aspects about your website that make your website more “friendly” to Google, and easier for your SEO supplier to optimise. These are things that ought to be discussed and understood ahead of getting started with the search engine optimisation of your website. Here is what I would recommend you take into account and discuss with prospective SEO suppliers, during those crucial discussion stages.
Tips on how to help your SEO Supplier Do do you know what the phrases you need to rank highly on Google for are? Or do you want your SEO professional to find this out for you? Your SEO professional may have numerous specialised tools available which allow him or her to research what keyphrases your target market actually uses on search engines to find your services and products. These phrases often differ from those you could intuitively think of, because you’re thinking from your own personal perspective as the seller, you naturally use terminology and jargon linked to your industry, and generally it may be difficult for you yourself to really put yourself in the shoes of your potential customer. However your SEO professional will welcome your applying for grants what keyphrases in the first place, and will have a way to research and develop a swimming of keywords for that you need your website to rank well on Google. Also look at your competitors and see what keyphrases they use, or are found to be ranking well on Google for, and generate a list. Provide these lists and tips to your SEO supplier. Describe your target market to your SEO Professional. Who/what are they (demographics) and where are they (geographic targeting)? This may determine the terminology, grammar and phrases etc to be used on your website and the proper phrases to be included in the SEO (e.g. “optimised” in UK, Vs “optimized” in US). It will even help your SEO professional when he or she comes to formally telling Google where you should geographically target your website. Let your SEO professional see your website’s Content Management System (CMS – the area that you login to, to handle your website) so that an assessment could be made as to how SEO (or Google) friendly your website is. If some crucial SEO requirement is not possible together with your current CMS then that is best identified early, and sometimes a rebuild of the internet site could be recommended at this time. Where is your website hosted, and who by? The physical location of the servers upon which your website is hosted could be determined by Google and used to target your website in the country-specific search results (i.e. “pages from [country]”). There are numerous other factors that contribute to the, but it’s important info that you need to share with your SEO professional. It can be important to ensure that your website is not hosted in a “bad neighbourhood “.This can be with a webhosting provider or on servers that also hosts low quality, or dodgy websites such as for instance spam sites, or link farms. Being related to these kind of website could be detrimental to your success on Google. What domain names indicate your website? Do you have just the one, or is there several domain names pointed to your website? If there are many domain names for your site and the management of those is not done correctly then Google may impose a penalty against one or more of the domain names. This is because Google of course doesn’t want to be displaying multiple copies of the same website or webpages in the search results (called duplicate content). Have any Search Engine Optimisation (SEO) activities been undertaken in your website previously? Importantly have any of those “submit your website to many search engines for cheap/free” – form of things been prepared for your website by you or anyone else? These are frowned upon by Google and if penalties have already been imposed or the internet site held back on Google because of them, then that produces your SEO Professional’s job much harder, and results harder to achieve.
Things you need to ask your SEO supplier You may wish to make certain that you hire an ethical SEO Professional who’ll undertake only proper and above board SEO focus on your website. Unethical or bad SEO work, where efforts are made to unnaturally or falsely raise the success of your website on the Google search answers are absolutely frowned upon by Google leading to penalties, or worst-case-scenario, being banned from Google. This is very difficult to recover from and in worst cases the domain name needs to be abandoned. These practices include buying link, participating in link farms, cloaking domain names, making text in your webpages visible to Google only and creating other content for Google only, and not humans. As with suppliers of any service you need to ask your potential SEO supplier for references. Try to find SEO testimonials on their website and check them, and actually ring these clients and verify the success of the job your potential supplier has done. Ask your supplier for a list of activities they will undertake within the SEO of your website and check that no unethical activities are included. If in doubt ask me. If they donate to an SEO code of ethics of some type, then that’s desirable as well. Discussion along these lines between you and your SEO Professional ahead of undertaking SEO work can really help to ensure the smooth running of your SEO programme, and the achievement of agreed goals. Regular progress updates, or questions from your own SEO supplier donate to your knowledge of the job achieved and is valuable, as can be your considered response to questions and feedback when requested. A successful SEO solution is one where in fact the SEO supplier and the client work together.