All of the people I come right into connecting with desire to be celebrities. I’m not speaking about actors or musicians, or the Hollywood types, but instead people who brand themselves and their product or service and become so successful that the public identifies them with it.
So, you’re an entrepreneur, a business owner, or an artist, and you intend to dip into or own your corner of the market. Having a good product, message, or idea simply isn’t enough-at least in this economy. In order to be truly successful, you will need more. You will need You! You have to end up being the chief marketer and frontman, earning the approval and trust of the public before they’ll purchase you or your product.
To put it really, you’re going to possess to become a celebrity, branding yourself so that people identify you together with your. Tiger Woods may be the industry Sean Connery’s Net Worth celebrity of golf, medicine can claim Dr. Oz, and finance has Suze Orman, among others. The one thing these people have in keeping is they’ve branded themselves. They learned their job, improved their skills and knowledge, and built an empire with it. Their names are actually synonymous with what they do.
Sound tough? It may be. This is exactly why we developed the next five must-do steps to assist you build your own personal celebrity brand and raise your net worth.
Step One: Create a flawless plan using the 30-thousand level view. Where can you see yourself 1 year from now? 5 years? What intellectual property have you got to supply? How will you monetize it?
Step Two: Write a book establishing yourself being an authority. In the event that you can’t write it or don’t have time, hire a writer to write it for you personally or even a good editor who is able to clean up your manuscript. Utilizing a traditional publisher or self-publishing, authoring a book builds your base, generates revenue, and markets your message. It automatically makes you a sought-after expert in your field.
Step Three: Exposure, exposure, exposure! Create a PR and marketing strategy that includes broadcast and print media, television, Webisode on MSN, social media, etc.
Step Four: Develop intellectual property, including ancillary and derivative products. Got a book? Consider adding audio and video CDs, newsletters, blogs, and additional products.
Step Five: Plan work and work your plan. Map your goals. Set yourself up for future books by not giving away the store together with your first book. Give your followers a reason to want more! Plan your success by taking yourself from what your location is to every place you intend to be down the road. Kathy Ireland did it, so did Suzanne Sommers. They had a lifetime career, built a following, and used it to produce an empire by becoming a picture and authority for products in entirely different industries.
Those are the five key steps between you and fame! Build your brand and take the first faltering step toward becoming a celebrity. The stage is yours, start climbing!
Alicia Dunams helps business owners become published authors and industry experts. Her clients include best-selling authors who have appeared on national media outlets such as 20/20, CNN, and The New York Times. These “authorpreneurs” are adding a huge selection of a large number of dollars for their main point here – all by leveraging their published books.