Gift Certificates can be a great revenue producer during the season, but your purchases will really increase around Birthdays and Holidays especially prior to Christmas. It is a great idea to feature this gift certificate sale soon after Thanksgiving.
December may be the busiest month of the entire year in the event that you effectively handle gift certificates. Allow me to inform you of a good promotion.
If you get a minimum increment of a $100.00 in gift certificates between Thanksgiving and the first of the entire year, you will be given a $20.00 “Bonus” Guest Certificate FREE. This twenty dollar bonus is a great way to enhance your December sales. Some restrictions connect with the Bonus Guest Certificates. The Bonus Guest Certificates are just good from January 1st until March 31st and cannot be redeemed for cash. This is made to drive your organization on the first 3 months of the entire year which are traditionally three slow months. This promotion brings business in in this slow time and it encourages and drives the sales of gift certificates during December and no less than $100.00 escalates the transaction size. Those Customers who used to pay $50.00 or $75.00 on gift certificates now spend $100.00 and then get $120.00 / $20.00 of which should be spent after the first of the entire year and before March 31st.
You may be thinking that this is a big discount, giving a $20.00 ADDED Bonus Guest Certificate. But, you’ll need to understand that ultimately 50% of the Guest Certificates don’t get redeemed. The 16.66% discount amounts to no more than 8% because not all of these Guest Certificates get used. The sales results will soon be very impressive.
You are able to promote the sale of gift certificates through your newsletter and through posters tastefully done in the Restaurant and on your website 컬쳐랜드 현금화. If you have 10,000 customers and only 1% participated in the purchase of gift certificates at the minimum purchase of $100.00, this will be $12,000 in purchases. If you could like a 10% return, it could be $120,000.
Putting a passionate table in the entryway of the Restaurant will make it a good way for your Guests to get the gift certificates and take the work far from a currently busy staff. The only responsibility of this Employee is always to sell the gift certificates. This will be a great temptation for your Guests to get while they’re visiting your Restaurant. You would put the gift certificates in a nice gift envelope for the Customers, based on the dominations they desire (i.e. $20.00).
The main element to increasing and pushing the sales of Gift Certificates is through outstanding dining experiences.
If the Guest “feels good” about their dining experience and they see a desk display sign like usually the one below, sales of gift certificates will soar during December.
One Restaurant location, after investing in the dedicated table, increased their Gift Certificate business by 37% for the first year and then yet another 6% ab muscles next year. This is a huge big boost to gift certificate sales. It’s also dramatically increased the sales for the first quarter of the following year through the Guest Certificate.
The redemption on the “bonus” Guest certificates was only about 50% which puts your discount of 16.66% to 8.33%. If the Gift Certificates were given in $20.00 amounts this means that you’d make five parties from the $100.00 sale.
Bonus Discount – The “Bonus” Guest Certificate only has a three month life. This can be a quite simple promotion and it works. By and large, the people who buy the gift certificates are loyal Customers and it offers you the chance to “reward” their patronage. The “Bonus” Guest Gift Certificate is just a different size and color compared to the regular Gift Certificate. Regular Gift Certificates may be $20/$25/$50/$75 or $100.00 amounts. If the Guest did not have a preference, I would give them 5 – $20.00 Gift Certificates for $100.00 and 1 – $20.00 Guest Certificate.Any denominations may be combined to really make the $100.00 special and then receive $120.00 worth of value. The redemption rate on regular gift certificates are about 80%, therefore 20% are not redeemed, while only 50% of the Guest Certificates are redeemed and they need to be redeemed before 31st March the following year.
Gift certificates are the right solution for any special occasion. From celebrating birthdays, graduations and weddings to inspiring higher business performance, gift certificates are usually a pleasure to receive. If you’re unsure what to obtain for a person but guess what happens restaurant they like then Gift Certificates is how you can go.