Online Movie Rental – What Movie Viewers Want

Consumers have several options in regards to viewing movies at home. Two of typically the most popular are renting movies at the local video store and renting movies via an on line service. An informal survey was recently conducted on a house electronics/entertainment site about the movie viewing habits of website visitors. The results pointed to a number of the misconceptions that also exist about online rental of DVDs by consumers that have not yet tried the service.

Participants in the survey were asked several questions, including how often they watch movies in the home, whether or not they rent movies online, and or even, why. Nearly 28% of the responding indicated that they rent movies online. Of the remaining, the most frequently cited basis for not having an online movie rental service was concern which centered around the perception that online movie rental could be more costly than the local video store. When looking at a couple of scenarios it becomes evident which method is often more affordable.

For people who indicated that they watch only 1 to 3 movies monthly the savings from renting online are small. Renting 2 movies monthly at the local video store would average around $7.40 whereas renting from Netflix as an example, ดูหนังออนไลน์เต็มเรื่อง should they chose the program that has a limit of 2 movies monthly, would run $5.99. After getting a video at the local store the consumer could have overnight or maybe seven days to come back the movie but an on line rental will allow them to help keep the movie for an unlimited period of time.

For anyone people who responded that they view 1-3 movies each week, the savings could be more significant. As an example, renting 8 movies monthly would run around $29.55 at the local store and as little as $14.99 online should they find the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.

For people who responded that they view 4 movies each week (averaged out to 16 per month) the average cost at the local store could be $59.04 while online rental could be $23.99 allowing the consumer “4 out at a time “.Renting by way of a service like Netflix generally does not limit exactly how many movies a person views but instead, exactly how many movies they are able to have out at any given time. Therefore rentals are more or less unlimited with many of the plans.

The second most regularly cited basis for not utilizing online movie rental services was that the person rented movies on the spur of the moment and did not plan ahead. Certainly renting movies online and receiving them through the mail would not allow anyone to decide at 6:00 p.m. that they want to see The Queen and receive it so that they’ll be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is just 1 business day which would seem sufficient generally in most instances.

The future of DVD rental might be changing however as Netflix announced in early 2007 that customers would now have the option of watching movies instantly via a streaming service that’s now available for many movies. The service should be quicker than most download services as streaming allows viewing of the movie because it is streamed rather than waiting until download is complete. Although a full transition from the present mail delivery system to a download form of service will need time, it is clear that immediacy will only continue steadily to improve. It appears to be that other online movie rental services would follow suit in coming years in order to compete.

Consumers who’ve not been initiated into the online movie rental world also might be unaware of other benefits/features of such services.

* Greater selection- An average video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. This would seem to eradicate the issue of consumers arriving at the store only to find that there’s nothing there that they actually want to see.

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