In search engine optimization (SEO), one of the very most important things to do is acquire backlinks. Backlinks are only inbound links from other websites to your website. They are important for many reasons, but did you realize that backlinks can serve different purposes? Below I will discuss probably the most important purposes for acquiring backlinks.
Often people are very focused on how to obtain one-way links in order to boost a site’s Page Rank (PR) which they forget a very important purpose behind the backlink. Indexing frequency pertains to how often a search engine spider visits a site. The only proven method for creating more frequent visits by spiders is to own plenty of inbound links. Because so many people know, the search engines arrived at your site by following links from other sites. The more links you’ve via other sites , the more often they will come. Therefore, in terms of indexing frequency, the more total links you’ve got the more usually the spiders will come. What this implies is that there’s still reason to obtain as many “whatever” links as possible buy links They do not have to be related, or one-way. Unrelated reciprocal links that are’follow-able’will serve this purpose well. That’s not to imply this really is all you want to do. (SIDEBAR – Watch out for’no-follow’links. They are useless as the SE spider will not follow it. It serves no purpose for SEO. Always maintain your list of links and watch the ones that CHANGE to no-follow later. This is the new trick; offer do-follow links in the beginning, then change them to no-follow later.)
This concept is often misunderstood. Google is the only search engine for which page rank matters at all. The main element thing to comprehend is that Page Rank has little regarding where in actuality the site will rank on the Search Engine Results Pages (SERPs). It’s rather a cumulative ranking centered on other sites that connect to your site. Page Rank affects page rank. The more higher-page-rank sites link to you, the higher your page rank can get. But… what exactly? This doesn’t directly impact your SERPs. However, to create page rank you’ll need to get quality one-way links which have high page rank. So because of this purpose , specifically targeted links are necessary.
For the last two purposes, related content is not so important. It’s, however, extremely important in terms of SERPs. It’s regarding where your site ranks in the search engine for specific keywords. It’s the ultimate goal of SEO in the very first place. Having good links from sites with related content affects SERPs more than anything else with regard to linking. Having one-way, contextual links work best because of this purpose. A link via an “Authority” site of related content is supreme. Never mind all those offers to submit one to 1200 directories, or get 1000 blog comments and social bookmarks for you. That type of rubbish “may” help with indexing-frequency, but certainly not SERPs. Only good quality links from related content sites will truly help your ultimate goal of stable SERPs top positions. Such links are not easy to obtain, but only a few of these may create a great difference.
So, when evaluating your SEO link campaign, you’ve to understand that you are able to do a lot of things provided that you realize the purpose of what you are doing. Acquiring plenty of random directory links and reciprocal links increase spider visits. Seeking out high Page Rank sites may help enhance your site’s Page Rank. And finally, acquiring valuable one-way related content links from established websites may help enhance your SERPs. That’s all there is to it; easy, right? Not really.