Social Media Marketing Tricks of Small Business

Social networking platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Small business owners need to understand how these tools strategically serve and support business first so they really best implement social networking strategies to offer products and/or services.

Social Media, in other words, serves users and organizations in marketing in three ways:

1. Communication
Marketing is about building relationships — relationships start with communication. New web tools like blogging, micro-blogging (Twitter)¬†social media marketing panel, social networking¬†(Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), wikis (Wikipedia) photo sharing (Flickr, Photobucket), and product review sites ( allow small businesses to communicate, educate and share information directly with their current and prospective customers.

Content in the proper execution of blog posts, audio, video, comparison/review sites, tweets and social network messages help share information in a less-formal way that builds the know, like and trust factors that influence decision making. Content is no more just text. Small businesses can use audio or visual content for a “show me” and “tell me” to make communications a bunch more interactive punch.

Social media’s direct communication distinction serves and supports business since it brings the people you wish to attract directly for your requirements and makes direct communication possible. Social Media makes communication a discussion so business owners can share, receive feedback and connect on equal ground with their target markets.

2. Collaboration
When small businesses empower their target consumers, they feel powerful. As soon as your target market feels powerful, it trusts you, buys from you, and stays with you. Social networking collaboration transforms consumers into “prosumers “.In a period of social networking prosumers, it’s people (not companies) who make, shape, or break purchase patterns.

Small businesses can ignite collaboration for marketing by creating their very own communities and/or joining communities. In so doing, they are able to listen and connect for their target customers and build a free forum to bring their market together. Collaboration = Marketing Acceleration.

Social networking collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to self-serve, collaborate, and potentially serve as an endorser for the small business. Social media works as a marketing tool because individuals are prone to trust peers as opposed to companies.

The energy of mass collaboration serves and supports business owners in a distinct way. Tapping/creating valuable collaborative options would bring people together to fairly share ideas, exchange information, and help each other — and support relationship growth. Removing the “company/client” disconnect can break up elitism and boost marketing mind power.

3. Entertainment
The most crucial reason that social networking works as a marketing tool is simple — because it’s fun. People wish to go where they feel they belong, have a speech, are paid attention to, and enjoy themselves. Small business owners have to be where their target markets are — and today, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube and more because it has entertainment value.

Remember the Will It Blend? campaigns by Blendtec? These were a great exemplory instance of social networking marketing in brilliant action. Videos were relevant while they showed the item, were entertaining (they blended an iPhone!), and these were viral! People could easily share the fun with friends as a result of simple social networking sharing widgets.

You can’t put a dollar amount on free promotion. Just how social networking stores data as an “Interactive Rolodex” also has an entertainment factor. Sites like Facebook and LinkedIn are becoming the “new databases” since they are fast, easy, and fun. Folks are prone to update their Facebook and LinkedIn information than the usual sterile address book because it is fun.

Small business owners use social media’s entertainment factor to construct their online database of contacts and connections, be visible to prospective customers, and get the phrase out in creative ways like YouTube videos, blog posts, images, podcasts to make people smile and spread the word.

How Social Networking Helps Small Businesses Sell
Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social networking marketing serves users for communication, collaboration, and entertainment is the first step to considering how exactly to strategically implement the multitude of social networking marketing tools and choose those that work best for the unique organization.

The important thing thing that small businesses need to keep in mind when working with social networking to greatly help sell is that efforts should have value. There has to be value to your content, community, and execution to have people to engage with you or your organization. Social media doesn’t sell things — people sell things. Doing social networking marketing starts the relationship-building process. Start small and snowball. Social media takes understanding, passion, effort, and commitment to make it work. Give your business an authentic voice with social networking and commit to providing value and you will soon be off to a good start.

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